Skip to main content

Flywheel: Product Leadership

Led the delivery team for Flywheel's second-ever product offering. Drove the customer-led roadmap with user research, go-to-market strategy, and cross-functional collaboration across engineering, design, and marketing.

  • Product Management
  • User Research
  • Go-to-Market
  • Cross-Functional Leadership

Leading Local Pro

Flywheel needed a second product. I led the delivery team for Local Pro, taking it from customer discovery through launch. We ran user interviews, mapped pain points, and built a roadmap grounded in real feedback rather than assumptions.

Customer-Led Roadmap

Feature decisions started with customer input. I ran research sessions, grouped the feedback into themes, and worked with engineering and design to set priorities. The product helped web developers manage local WordPress environments.

Go-to-Market

A launch takes more than working code. I coordinated go-to-market across marketing, sales, and support, so customers understood the product and internal teams were ready to support it.