Flywheel — Product Leadership
Led the delivery team for Flywheel's second-ever product offering. Drove the customer-led roadmap with user research, go-to-market strategy, and cross-functional collaboration across engineering, design, and marketing.
Leading Local Pro
Flywheel needed a second product. I led the delivery team for Local Pro, taking it from customer discovery through launch. We ran user interviews, mapped pain points, and built a roadmap grounded in real feedback rather than assumptions.
Customer-Led Roadmap
Every feature decision started with the customer. I ran research sessions, synthesized feedback into themes, and worked with engineering and design to prioritize what mattered most. The result was a product that solved real problems for web developers managing local WordPress environments.
Go-to-Market
Shipping code is half the job. I coordinated the go-to-market strategy across marketing, sales, and support, making sure the launch landed with customers and internal teams were ready to back it up.